Pay per Click London represents the London division of leading ppc agency Surge Digital. We specialise in providing pay per click (ppc) set up and management services to businesses in and around London. We are an enthusiastic team that are passionate about delivering results for our clients and leading the way in internet marketing expertise. As the London hub of a leading UK internet marketing agency we can assist you with pay per click and broader internet marketing services so contact us at Surge Digital and let us show you how we can surpass your expectations.
Pay per click (also commonly called “PPC” or “paid Search”) is an advertising platform that exists across all of the major search engines and certain content networks across the UK and abroad. Advertisers only pay an advertising fee when a visitor reaches their website after clicking an advert that had been placed on the search engine. Paid search offers a very targeted means of reaching potential visitors. As an advertiser you can bid on specific search keywords. Your advert then only shows in front of visitors who already have a need that relates to the goods r services you are offering. This targeted form of advertising is also very measurable. In fact it is 100% measurable. You can measure your return on spend right down to the penny! Another attractive benefit of pay per click advertising is that you can deliver instant traffic to your website. The amount that you pay for each click will primarily depend on the keywords that are targeted but factors relating to the website and the quality of the adverts created also have a big influence in determining click cost. This is where we excel. As a London PPC agency we have a proven and consistent track record for slashing click spend and still increasing ROI on paid advertising. For those London businesses already running ppc campaigns let us take a no obligation look at your campaign. Try our free PPC Health Check review or read more about our London based pay per click services for businesses.
When it comes to setting up and managing ppc campaigns experience counts and we have lots of experience and many very satisfied clients whose testimony speaks for itself. We always encourage client to take up references from a number of our existing clients. We recognise that certain clients prefer anonymity and we are always happy to sign confidentiality agreements where requested by a client.
PPC is a very flexible advertising tool as you can literally turn it on and off to suit your marketing needs. As mentioned above PPC is 100% measurable. You can set a specific budget spend and spend only up to that amount. Provided that a tracking mechanism is put in place to monitor sales and conversions then you can see the exact return on investment. We are experts at pushing the ROI to deliver the best return on your spend.
For our London clients that are new to PPC advertising we provide either a campaign set up service or a fully managed service. Account set up is literally just that. We will set up you paid advertising accounts and campaigns to the requirements previously agreed with you, optimise these campaigns and then hand them back to you to manage. Or for a small monthly fee we can also manage the campaigns for you on an on-going basis. Regular management of a PPC campaign leads to even lower click costs and enables you to respond to dips on competitors advertising to drive extra volume at lower click costs. For our PPC agency fees we typically charge either for our PPC management on a fixed hourly basis or as a percentage of the PPC advertising budget.
A well structured and optimised pay per click campaign can deliver targeted traffic at up to two thirds of the cost per click of a poorly set up PPC campaign. At first glance there may not appear to be that much to setting up a paid search campaign but appearances are deceptive. All the search engines apply a quality score to different aspects of the PPC campaign and a detailed understanding of how these different quality scoring aspects work and interrelate means that optimisation techniques can be applied that will dramatically reduce click cost.
We are experts at turning around poorly performing Pay Per Click campaigns and achieving a positive return on investment for all of our London PPC clients. Managing a large Ppc Campaign in house can be massively time consuming and without detailed expertise and experience it is easy to end up paying much more for your clicks than would be the case if the campaign was closely managed and optimised on an on-going basis.
Whether you want to reduce the amount you currently spend on Pay Per Click or are looking to increase the amount of traffic you get for your current budget we can help. We offer a free PPC health check to all visitors to this website. We will review your existing PPC campaigns and provide a report for you that details how well set up and optimised your existing PPC campaigns are and what opportunities are available to you to improve the return on your PPC spend.
Want to start Pay Per Click advertising and don’t know where to start? The first step is finding a reliable London PPC management agency that can demonstrate from its past experience that it can deliver on your objectives. As the London PPC division of a leading Up agency we offer our clients demostratable experience in pay per click and other types of paid internet marketing including banner display and video distribution. Being part of the national UK Internet marketing company Surge Digital we have the expertise and experience to deliver. Contact us via the contact for on this website or by visiting our main site at Surge Digital as we would be delighted to hear from you.
Take a look at the information we have or why not contact us so we show you how we can save you money or build you more traffic.
Our size means we have the resources and expertise required to take on the most complex of paid online advertising campaigns but our love of everything internet related means that we put just as much focus into the tiniest of paid advertising campaigns. We can set up and manage campaigns for businesses who just want to dip their toe in the paid search sector. With our experience we can assure you of determining whether there is a positive ROI to be had in your sector from PPC or other paid online advertising. You can read more about our ppc management services here.
We have a number of regional offices across the South East and East Anglia which means we can service clients outside of London and can provide many services beyond London PPC. True, most of our communication with clients is via the phone or email but we do like to meet with our clients wherever possible. The closer we can get to you and your business the better we can do at exceeding your expectations.
We have guides that start at the real basics, and will be adding more information all the time.
Need help or want to learn more? Have a read of our Pay Per Click Help section.
We love a chat, especially when it’s about Pay Per Click, why not contact us today?
Pay Per Click London was originally part of the Alive Walls a UK Internet Marketing Company which in May 2011 was taken over by leading Internet marketing company Surge Digital. Being part of this national Group means we can offer that local touch coupled with the expertise you would expect to find from a national agency.
Coming Soon
Coming Soon